eMarketer predicts that US video ad spending will grow to 43.1% in 2012. This means huge things for in-image advertising in 2012 that can showcase video prominently and relevantly. Consumers are drawn to video because it reproduces the richness they associate with TV. With in-image advertising’s highly relevant targeting and placement, the user is getting a rich content experience. Here’s a few GumGum in-image advertising campaigns with video components that saw great engagement returns.
Snow White and The Huntsman