List of GumGum Press Releases. Questions? E-mail us: contact (at) gumgum (dot) com.

• 2/23/2009 – b5Media partners with GumGum
• 1/22/2009 – GumGum partners with Bauer-Griffin, expands access to entertainment content
• 9/22/2008 -GumGum partners with Newscom; Announces 1 Billion Asset Views Per Month
• 7/31/2008 – Company releases non-flash based licensing platform, traction soars. Company raises Series A led by First Round Capital and Crosscut Ventures.


b5media partners with GumGum

GumGum adds b5media, one of the largest online publishing networks, to its
growing family of sites that license content via usage-based licensing models.

SANTA MONICA, CA / TORONTO, ONTARIO – February 23, 2009: GumGum,
an analytics and monetization platform for content online, announced today that it
has partnered with b5media, a global new media network, to provide hundreds of
b5media editors access to content from GumGum’s list of premium content
providers. The partnership is further demonstration of the increased adoption of
usage-based licensing models as well as the advantages of GumGum’s licensing
product.

b5media is leveraging GumGum’s proprietary technology and frictionless
workflow to license content via an ad-supported model. The ad-supported
solution not only gives publishers access to great content at no cost, but also
provides a revenue share to publishers. GumGum’s unique approach to content
licensing allows publishers to host and publish content with full flexibility while
maintaining a direct sales relationship with the content provider. GumGum is the
only company to provide usage-based licensing models with a simple one-time
JavaScript install.

“When we first started evaluating GumGum, we were impressed with how easy it
was to integrate and how quickly our bloggers took to the system,” says Jeremy
Wright, b5media chief executive officer. “They have built a fantastic solution for
bloggers who need access to quality images without compromising the reader
experience.”

“We look forward to fulfilling b5media’s content needs by providing them with
access to an unrivaled list of premium content partners. b5media’s growing
network of sites spanning multiple verticals from entertainment to lifestyles is a
perfect match to GumGum’s offering. We’re thrilled to be working with b5media’s
first-class team to grow their properties,” said Ophir Tanz, chief executive officer
of GumGum.

###

About GumGum
GumGum (www.gumgum.com) represents the future of content-licensing for the
Internet. We use perfect information to facilitate a fair transaction between
publishers and content providers. The result is a system that leverages usagebased
licensing models to enhance monetization, increase access to content and
much more. Ophir Tanz and Ari Mir founded GumGum in 2006. The site publicly
launched in November 2007 and is ranked by Quantcast as a top 100
destination.

About b5media
b5media Inc. is a global new media network featuring a wide variety of topics
ranging from entertainment and lifestyles to sports and technology. One of the
largest blog networks in the world, b5media reaches nearly 10 million unique
visitors and receives 30 million page views per month.


GumGum partners with Bauer-Griffin, expands access to entertainment content

GumGum teams up with leading paparazzi agency, further expands breadth of entertainment content
offering.

SANTA MONICA, CA – January 22, 2009: GumGum, an analytics and monetization platform for
content online, announced today that it has partnered with Bauer-Griffin, a premier destination for
high-quality celebrity content. The addition of Bauer-Griffin provides hundreds of publishers in the
GumGum network with increased access to coveted celebrity content.

GumGum enables publishers to license content from Bauer-Griffin via pay-per-use and ad-supported
licensing options. Pay-per-use allows publishers to manage costs and safely license additional content
by scaling costs alongside revenue. The ad-supported solution not only gives publishers access to the
best content in the world for free, but also provides a revenue share to publishers. Publishers utilizing
GumGum’s technology range from sites as large as Glam and Gawker to niche sites like Celebrity Baby
Scoop.

“As print publications march towards potential demise it is important that IP holders position
themselves for the digital future,” said Frank Griffin, co-founder and CEO of Bauer-Griffin. “Content
licensing should model the performance-based nature of online advertising networks. GumGum has
designed a product that thoroughly tends to the needs of IP holders and online publishers. We are
excited to utilize GumGum’s technology to facilitate our transition online.”

“Candid celebrity shots are among the most sought-after photographs by GumGum publishers,” said
Ophir Tanz, CEO of GumGum. “The addition of Bauer-Griffin takes us one step closer to providing our
publishers with access to the best entertainment content in the world. Bauer-Griffin understands the
challenges and opportunities inherent in licensing content online and has partnered with GumGum to
mitigate risk and capitalize on unprecedented opportunity. We very much look forward to working with
Bauer-Griffin to grow their online presence.”

# # #

About GumGum
We believe content licensing on the Internet is broken. So we fixed it. GumGum has developed two
groundbreaking licensing models that make the best content in the world accessible to publishers of all
sizes.

GumGum (www.gumgum.com) was founded by Ophir Tanz and Ari Mir in 2006.

About Bauer-Griffin
On all the hard drives of all the computers in all those magazines and photo agencies, Bauer-Griffin
has an unprecedented record of a few hundred lives. Breathtaking in its reach and volume, it is an
anthology of the habits and mores of a small class of rich people the world over. Bauer-Griffin’s
nonstop supply of photographs and video feeds the daily demands of the world’s press for dynamic
imagery of all walks of celebrity life.

 


GumGum partners with Newscom; Announces 1 Billion Asset Views Per Month

GumGum teams up with leading content marketplace, greatly expands breadth of content offerings.

SANTA MONICA, CA / NEW YORK, NY- September 22, 2008: GumGum, an analytics and monetization platform for content online, announced today that it has partnered with Newscom, a premier destination for high-quality digital content. Beyond providing GumGum publisher partners with increased access to first-class content for a wide array of verticals, the addition of Newscom further enforces usage-based licensing models as the way of the future.

GumGum will enable publishers to license content from Newscom via pay-per-use and ad-supported licensing options. Pay-per-use enables publishers to manage costs and safely license more content by scaling costs alongside revenue. The ad-supported solution not only gives publishers access to great content for free, but also provides a revenue share to publishers.

“Newscom is always excited to collaborate on innovative business models,” said Bill Creighton, managing director at Newscom. “We are confident that our partnership with GumGum will allow us to reach the broadest audience possible — an audience that increasingly exists outside the boundaries of the traditional photo-industry customer base.”

“GumGum is thrilled to add Newscom, a world-class content aggregator, to our list of content-partners. This partnership will enable GumGum to offer an even wider range of high-quality content to online publishers of all sizes,” said Ophir Tanz, CEO of GumGum. “We look forward to working closely with Newscom in making their content safely and widely accessible to publishers.”  

GumGum continues to experience explosive growth with over 1 billion asset views currently being tracked per month. Publishing clients range from such heavy-hitters as Gawker Media and MTV Germany to niche sites such as CelebrityDogWatcher.com.

# # #

About GumGum
GumGum (www.gumgum.com) represents the future of content-licensing for the Internet. We use perfect information to facilitate a fair transaction between publishers and content providers. The result is a system that leverages usage-based licensing models to enhance monetization, increase access to content and much more. GumGum was founded by Ophir Tanz and Ari Mir in 2006.  The site publicly launched in November 2007 and currently tracks over 1 billion license views per month. 

About Newscom
Newscom (www.newscom.com) is a world leader in providing customers with high-quality content from a vast array of global sources. Newscom offers customers one-stop access to more than 25 million rights-managed and royalty-free photos, graphics, illustrations, cartoons, caricatures, puzzles, videos and stories from more than 150 of the world’s foremost publishers and content creators.  Digital publishers around the globe count on Newscom to meet their creative and editorial needs each and every day, providing them what they need, when they need it.

 
GumGum Secures Series A Financing; Officially unveils revolutionary new licensing platform

Company releases non-flash based licensing platform, traction soars. Company raises Series A led by First Round Capital and Crosscut Ventures.

SANTA MONICA, CA – July 31, 2008 - GumGum, an analytics and monetization platform for content online, announced today that it has secured a Series A round of financing. First Round Capital and Crosscut Ventures will co-lead the round. Howard Morgan and Brian Garrett join the company’s board of directors.

The Series A funding will enable the company to build out Version 2 of its licensing product. No longer utilizing Flash technology, the new version is an enormous leap forward, providing full flexibility with content, improved monetization and no required changes in existing workflow between publishers and content providers

GumGum has experienced explosive growth with its new offering. Despite being in private beta for the last 60 days, GumGum is currently tracking over 300 million license views per month.

GumGum continues to validate its usage-based approach to content-licensing. GumGum adds MTV Europe as well as Gawker Media’s Gawker, Jezebel, Defamer, and io9 to its growing list of publishers. “GumGum reduces our photo licensing costs while still allowing us to publish high quality photographs from a variety of photo agencies,” said Nick Denton, Publisher of Gawker Media.

“GumGum has developed an innovative platform to connect content creators with publishers,” said Howard Morgan of First Round Capital. “While a fixed-fee content license might make sense for offline media, it makes no sense online. We feel confident that this team can grow a great business. The company has already signed several of the world’s largest photo agencies and is generating millions of content views per day.”

“GumGum is committed to solving the content licensing problem on the Internet. We have listened to our customers and are proud to announce this game-changing service,” said Ophir Tanz, CEO and co-founder of GumGum. “First Round Capital and Crosscut Ventures are absolutely top-notch. We are thrilled with their involvement and look forward to working with them as we continue to grow the company.”

# # #

About GumGum
GumGum represents a new business model for content licensing online. We use perfect information to facilitate a fair transaction between publishers and content providers. The result is a system that leverages usage-based licensing models to enhance monetization, increase access to content and much more!

GumGum was founded by Ophir Tanz and Ari Mir in 2006. The site publicly launched in November 2007 and currently tracks over 300 million license views per month. David Sacks (former COO of PayPal and current CEO of Geni.com) and Michael Jones (President of Userplane/SVP at AOL) sit on the company’s advisory board. The company previously raised $225k in angel funding.

About First Round Capital
First Round Capital is an early stage venture capital firm managed by Josh Kopelman, founder of Half.com and Howard Morgan, a founder of Idealab. First Round Capital provides seed-stage investment for innovative technology companies, often providing a company’s first outside capital. As former entrepreneurs, the principals understand the challenges of launching a new enterprise and look to take an active role in portfolio companies.

About Crosscut Ventures
Crosscut Ventures is a Los Angeles-based seed-stage venture capital firm founded by Rick Smith and Brian Garrett. Crosscut brings a depth of experience and an extensive network of relationships to help a company through its earliest phases of growth. Crosscut is looking for seed-stage opportunities in digital media, which includes online advertising, mobile, gaming, consumer internet and next generation infrastructure and analytics. Above all else, we are looking for great entrepreneurs who understand what it takes to win and who are looking for a financial partner committed to building world-class companies.

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