We’ve learned a lot about viewability over the past year, both as a company and an industry. But if we’ve learned anything, it’s that people are still at varying stages of understanding on this important industry topic. To that end, we created this easy-to-read infographic entitled “Viewable vs. Seen” to provide a quick study on the core issues surrounding viewability.
As Sherrill Mane said in her recent MediaPost article “Getting Clear On Viewability,” the industry still has lots of questions, especially as it pertains to transacting on viewable impressions and how non-measurable impressions should be handled. Another resource we’ve found especially helpful is “Succeeding with Viewable Impressions and Audience Guarantees,” a comScore presentation by Andrea Vollman containing several best practices related to transacting on viewable impressions.
As we all move toward a better understanding of viewable impressions, the one thing we’ve learned is that while it’s great to be viewable, it’s even more important to be seen. A PDF version of the infographic can be found here: GumGum Infographic – Viewable vs Seen.