GumGum Pledges a Stash for a ‘Stache
This Movember, the men of GumGum are growing our their ‘staches with the intent of donating a stash of cash to help raise awareness and funds for men’s health issues, specifically prostate and testicular cancer.
The inspiration and idea came from GumGum east coast sales manager Vincent Preston. For every meeting he lands throughout November, GumGum will donate $25. Already, Vincent has secured meetings with accounts like Bayer (MediaCom), Kraft (MediaVest) and Phillips/Norelco (Media Contacts NY).
For each RFP he receives, GumGum will donate an additional $100 toward the cause, and he has already receive one from an enthusiastic ‘stache supporting agency.
“We’re inspired by Vinnie’s creativity and thoughtfulness and appreciate all of the agencies and brands who are getting behind him too,” said GumGum SVP of marketing, Tony Winders.
In supporting Vincent’s efforts to promote Movember, other men of GumGum are growing their moustaches and plan to match the donations he receives. Stay tuned for more pics of GumGum men and their Mo’s. In the meantime, check out one of Vincent’s Movember before-and-after photos, below:
To get more information on how you can join the cause, make sure to visit the Movember Foundation website by clicking here.
Please feel free to contact Vincent by email at: vpreston@gumgum.com to join alongside GumGum in Vincent’s Movember efforts.
You can see Vincent’s every “MOve” by following him on Twitter & Instagram all month long!
Can In-Image Advertising Predict the Presidential Election?
by Tony Winders, SVP of Marketing
Just for fun, we decided to compare the latest presidential election polls, both nationally and in key battleground states, with the available in-image advertising impressions related to each of the candidates.
So far, GumGum is 100 percent accurate. In each of the states where Obama is said to have a slight lead in CNN’s Poll of Polls, more images of the President were available for sale across GumGum’s in-image advertising platform.
As Joe Mandese pointed out in his post, Is A Picture Worth A Thousand Votes? Depends On Who Is Conquesting Whose, each of these impressions represents an advertising opportunity, whether for a candidate, as part of an advocacy campaign or as run of channel buy across the news sites GumGum represents.
We’ll continue to track progress and look forward to seeing if the results hold true on election day. If so, maybe GumGum needs to get into the political research business. In the meantime, we just hope everyone gets out to vote on Tuesday!
GumGum Speaks at Digiday Publishing Summit
by Greg Pritchard, Senior Director of Publisher Solutions
Is it really almost November? Yes, it’s the time of year for pumpkins, trick or treating, and those crisp fall nights, but also the time of year when the world’s top digital publishers gather in Florida for Digiday’s Publishing Summit! For the second year in a row, GumGum’s publisher solutions team ventured east for the Summit, which was held from October 21-23 in West Palm Beach.
The theme for this year’s Summit was “The Publisher Transformed,” specifically how digital media has upended the traditional publishing model while simultaneously creating new opportunities for publishers nimble enough to seize upon them.
On Day 1, Jason Seiken, SVP of Interactive at PBS, discussed how his team created a “revolution” within their organization by embracing social media and online video to engage younger audiences with viral content such as the “Mr. Rogers Remixed” video. Featuring an auto-tuned Mr. Rogers rapping over electronic beats, the video immediately shot to #1 on YouTube following its release and currently has over seven million views.
Gustav von Sydow of Stockholm-based business intelligence platform Burt also discussed “native advertising,” making the point that advertising in fashion magazines such as Vogue can be considered native since it is indistinguishable from the magazine’s content, and that a similar experience can be created online by integrating ads into content. Not only does Burt have a cool product, but their presentation made a great case for why in-image advertising is such an effective solution for both advertisers and publishers.
On Day 2, I presented a short “tech talk” on GumGum’s in-image ad platform, and how premium publishers are using it to monetize their photo traffic. The audience at DPS was interested in learning more about the level of user engagement with in-image ads, and I was happy to take a deeper dive into some of the numbers we have been seeing, such as CTRs five to ten times higher than standard banner ads and 23 percent higher brand recall among users who are exposed to three in-image ads.
From a GumGum perspective, perhaps the most noteworthy take-away from this year’s DPS was that in-image advertising is now thoroughly entrenched among premium publishers, and widely deployed as a powerful tool for driving incremental revenue. The attendees at the event included representatives from numerous GumGum partners, such as Meredith, Alloy Digital, Tribune Company, New York Daily News, Cox Media Group and Internet Brands.
Altogether, the summit was a great opportunity to hear how the industry’s top publishers are innovating and growing in the digital space, connect with our premier partners for three days of networking and fun, and spread the word on how GumGum’s products are helping publishers “transform” their businesses online!
Deep in the Heart of Texas!
by Tony Winders, SVP of Marketing
GumGum takes Manhattan!
The GumGum team was out in full force during Advertising Week in New York, participating in digital related events (and yes, the parties!), taking client meetings and spending valuable time with our out of town colleagues.
As the newest member of the IAB, we were proud to introduce GumGum to the publishers, brands and agencies in attendance. In addition to our pole position in the exhibit hall, GumGum founder and CEO Ophir Tanz presented a workshop on in-image advertising. We’d like to extend a huge thank you to our clients, Melissa Davis of Entertainment One Films and Dave Armenia of Starpulse. Having them at our side was great validation of our in-image advertising platform from both the advertiser and publisher perspective. l related events (and yes, the parties!), taking client meetings and spending valuable time with our out of town colleagues.
Other highlights of the week included Media Magazine’s Future of Media event at NYU, First Wednesdays gathering at Olive’s.
Stay tuned for more events and coverage of GumGum’s splash on the advertising scene in the coming weeks!
In the meantime, be sure to check out some of the action from this year’s IAB Mixx Expo:
Digiday Brand Conference 2012
With the distinguished honor of co-sponsoring the inaugural Digiday Brand Conference on Wednesday afternoon, GumGum’s New York team, led by CEO Ophir Tanz, made an immediate splash on the scene amongst several hundred attendees from numerous emerging
brands and tech startups.
The conference, held at the prestigious and chic W Hotel New York, featured guest speakers presenting the most innovative services and products to hit the technology scene along with showcasing industry progressing topics of discussion through one-on-one interviews with top executives from several brands sponsoring the event.
GumGum was one of the several sponsors this year and Ophir had the distinct privilege to step up to the podium and demonstrate GumGum’s services, abilities and advantages to all those in attendance and those watching the conference live via LiveStream.com, one of the leading DBC sponsors of the afternoon.
After his brief introduction of GumGum and subsequent demonstration, Ophir was invited to a Q&A session alongside Goldspot, another sponsored company at the conference.
Adding to the glory was an article published by the Wall Street Journal that publicized GumGum and explained its pioneering role of in-image advertising and its evolving need in the advertising industry.
Overall, the event brought excellent exposure to GumGum and other top notch technologically advancing brands of the world and we couldn’t be any happier for the immense help and dedication both our team in NY and our SVP of Marketing, Tony Winders had achieved through their efforts to make this event one of the greatest moments in GumGum history.
Check out Ophir’s speech by following this link:
http://new.livestream.com/DigidayTV/digidaybrandconference/videos/3894721
Make sure to see Ophir’s Q&A session here:
http://new.livestream.com/DigidayTV/digidaybrandconference/videos/3894867
Don’t forget to read the WSJ article, featuring GumGum and in-image advertising, by clicking here:
http://online.wsj.com/article/SB10000872396390443720204578004501832637108.html
To see a visual recap of the conference, follow this link:
https://new.livestream.com/DigidayTV/digidaybrandconference
We always love to hear from you. Sound off in the comments!
Cosmopolis Campaign on Entertainment One Network
This past week GumGum launched one if its most recent and exciting in-image campaigns for the upcoming film Cosmopolis, starring international superstar Robert Pattinson.
To see the effectiveness of GumGum’s ability to serve in-image advertising, take at look at how the ad matches with the image of Pattinson through the use of GumGum’s specially designed elemental recognition technology to determine which ads belong on certain photos.
After clicking the ad, viewers can see the trailer for the film along with the ability to be redirected to the film’s website for additional information and available viewing times for upcoming screenings.
“We are always looking for new ways to achieve higher engagement with our audiences in the most contextually relevant environments,” said Melissa Davis, manager of theatrical marketing at Entertainment One Films US. “The performance of our in-image campaign with GumGum helps the overall efficiency of our campaign, which results in higher awareness for the film on opening weekend.”
An example of the Cosmopolis in-image creative, and other GumGum film and television campaigns, can be viewed at http://demo.gumgum.com.
To see results of the effectiveness of the campaing thus far and more insight of the type of advertising achieved, check out all the details from the official release below: http://www.marketwire.com/press-release/gumgum-campaign-for-cosmopolis-demonstrates-effectiveness-of-in-image-ads-1697733.htm
Be sure to sound off in the comments and mention your take on GumGum recent campaign!
