And the Award Goes to…GumGum

It’s only April and GumGum has received some significant recognition this quarter! As always, we could not be more humbled and surprised. It’s invigorating to see that as our business continues to grow, so do our achievements. To be recognized within categories that include other notable companies is an accomplishment in itself, but winning is always a victory.

Last week, we took home the Los Angeles Venture Association (LAVA) award for Best Venture Funding in Software & Internet. Our CEO Ophir took the stage at The Fairmont Miramar Hotel in Santa Monica to accept the award supported by a group of our team. The awards dinner was attended by over 300 people within the startup and Venture Capital industries.

In other exciting news, Ophir was selected as a 2016 Semi-Finalist for Ernst & Young Entrepreneur of the Year. Each year, Ernst & Young recognizes entrepreneurs who lead successful companies in more than 145 cities and 60 countries. This is considered to be the most reputable business award to receive as an entrepreneur. On May 9th, the finalist will be announced and attend a black tie Gala where the winner will be awarded. Our fingers are crossed!

Culture and sense of community are important to us and we strive to make the working experience great for each employee. So being nominated as a 2016 Finalist for Los Angeles Best Tech Startup feels like the cherry on top of the awards cake. The award is one of three given at the Timmy Awards by Tech in Motion. They include, Best Tech Startup, Best Technology Work Culture and Best Technology Manager. The ceremony took place last month at Cross Campus.

 

Our Straightforward Guide to Marketing with Visuals – CPG Edition

In today’s digital world, CPG marketers are always looking for the next big thing. And today, that next big thing is the visual web. That’s why we created this guide — to load you with as much information as you need to master visual-first platforms from Instagram to in-image advertising.

Even if you don’t work in CPG, you’ll find plenty of takeaway lessons in this info-packed booklet. There’s even a fun marketer’s matching game to test your visual I.Q.

 



Download the Guide




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Dogs of GumGum

We have so many dogs at the office on a daily basis that we decided to start an Instagram to showcase all of them. It has become one of our favorite things and we tend to show it off to anybody we can. What’s funny is that our dogs share many of the same qualities as our employees; they’re fun-loving, happy, energetic and easily distracted! That’s why @dogsofgumgum is such a hit. Our office is a hub of spontaneous, photo-worthy events, so adding a cute puppy in the mix always gets us those likes.

Having these pooches around not only brings joy to our hearts, but also adds a certain relaxation to the office. But don’t just take our word for it: Studies have shown that dogs elevate serotonin and dopamine levels, which actually create calmness. Plus, they’re really cute and we love seeing the look on our guests’ faces when they’re greeted by a friendly pup. Alright, enough with the cuteness.

If you haven’t already done so, follow us @dogsofgumgum!

This is Oscar the Labradoodle as a puppy before turning into a giant cotton ball. Oscar is well behaved and loves playing with the other dogs. He belongs to Senior Partner Account Manager, Kara Petrocelli.

This is Oscar the Labradoodle as a puppy before turning into a giant cotton ball. Oscar is well behaved and loves playing with the other dogs. He belongs to Senior Partner Account Manager, Kara Petrocelli.

Felicity is a boxer mix who belongs to our COO & CFO, Phil Schraeder. Felicity is much more mature than most of the dogs at GumGum and can be found with her nose in a book or reading up on the latest industry news.

Felicity is a boxer mix who belongs to our COO & CFO, Phil Schraeder. Felicity is much more mature than most of the dogs at GumGum and can be found with her nose in a book or reading up on the latest industry news.

Indy, the American Eskimo belongs to our CEO, Ophir Tanz. He enjoys playing and snuggling. Often mistaken for a girl dog due to his beautiful coat, Indy has to fight off the multitude of compliments he receives while walking down the street.

Indy, the American Eskimo belongs to our CEO, Ophir Tanz. He enjoys playing and snuggling. Often mistaken for a girl dog due to his beautiful coat, Indy has to fight off the multitude of compliments he receives while walking down the street.

Theodora “Teddie” is a Dachshund who first came to GumGum as a puppy. If you have never seen a baby Dachshund, you have not experienced life at its fullest. She belongs to Account Manager Paige Leibinger.

Theodora “Teddie” is a Dachshund who first came to GumGum as a puppy. If you have never seen a baby Dachshund, you have not experienced life at its fullest. She belongs to Account Manager Paige Leibinger.

 

 

 

15 Reasons Why Working At GumGum Rocks

Here at GumGum, we work hard to play hard.

With a business that is growing so quickly, there is never a dull day. That’s why we care about each employee we bring into the company. Because it’s not just a team, it’s family. We are as competitive as we are friendly — and we love dogs, food and being social. But that’s just the icing on the cake.

Click through for 15 reasons why working here rocks!

To view this in Slideshare: 15 Reasons Why Working At GumGum Rocks.

GumGum Awakens: Sales Kickoff 2016

Our annual Sales Kickoff last week was one for the books! We flew in our sales and account management team from around the world for a two-day event that started with a Jedi-themed introduction and ended with a scenic Malibu dinner. Our theme this year was Star Wars: The Force Awakens, with its focus on rekindling something that has always been. Much like our sales map and goals for 2016, which were unveiled to the team over the course of two days.

Hosted by our animated SVP of Sales, John Weisgerber, the kickoff took place at the seaside JW Marriott Le Merigot, where employees stayed and the meetings were held. Each day included an copious  breakfast and lunch spread, which also turned out to be a productive employee networking opportunity. Looking around the patio, you could see everyone putting a face to the name of the person they were talking with. We’re talking people from a lot of offices under one roof – London, Sydney, New York, Santa Monica and Chicago, to name a few.

Both days included presentations, trainings and group activities. On the the final day, special guest speaker Marissa Daly of Yahoo! visited the conference and spoke to our team about her take on brands and how they think. The first day ended with a pizza and beer happy hour at our Santa Monica office — a low key night aimed at having some fun and getting to know each other. The final night concluded with a more formal farewell dinner at beachside restaurant Gladstone’s in Malibu.

Having all our employees in our hometown was memorable in and of itself, but some of the happenings we’ll never forget include John Weisgerber hoverboarding into the conference dressed as Luke Skywalker and a trip to a British bar in Santa Monica with our UK colleagues. Overall, this year’s kickoff was a success. As we continue to grow, we’re looking forward to meeting more new people and hitting the goals that are made each year. #gumgumawakens

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Our New Digs in NYC

We opened the doors to our new office in New York city.

Matching our success with continuous growth is an exciting thing to behold. Moving into a new office in Manhattan? Now that’s cool! Our new NYC digs rest in vibrant Flatiron close to an impressive set of shops and restaurants. Since GumGum’s headquarters are in sunny Santa Monica, we decided to bring a bit of that Southern California ambiance to our East Coast office.

We’re big on open space because we feel it creates a healthy flow that enhances productivity and creativity. Plus, our visitors love it the minute they step into the office. Most importantly, a bigger office gives us the opportunity to keep growing. But of course, some beautiful Moroccan rugs, great views and amazing people add to the effect! #worklifebalance

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Building GumGum Overseas

image (3)John Donovan, leader of the GumGum U.K. team, gives a peek into how our business is blooming abroad.

It’s incredible to know that across the sea, there is a team of five incredibly skilled people navigating GumGum’s expansion in the United Kingdom. A small team of passionate people who mirror our beginning in the U.S., actively pushing our product into a new market while overcoming the obstacles and successes together. We opened the doors to our U.K. office less than six months ago and the team has been killing it. U.K. Sales Director John Donovan leads the team from our office in London’s vibrant Soho district. He filled us in on business abroad, and what we can expect in 2016.

Why did you join GumGum?

In an over-complicated and often confusing ad tech market, GumGum’s products have a value proposition that is easy to understand, not to mention proven results in driving strong brand engagement. Our leadership team and investors have a strong vision for the U.K. market, and it’s exciting to be a part of that. In-image advertising had been on my radar for a few months before I came across GumGum’s in-image recognition technology (a patent technology!) and learnt of their recent investment and International growth. I am excited by our products and how we are overcoming continued industry issues such as banner blindness, ad blocking, and users’ short attention spans! Bringing a new form of advertising to the U.K. market is an exciting challenge and something I am looking forward to in the coming months. As a business, we are already seeing traction in the U.K. market, and are working hard to establish ourself as the number one provider of in-image for all the major brands and agencies.

What are the similarities and differences you are seeing in the U.K. market versus the U.S. market?

The U.K. advertising market is highly centralized in London. As a result, the market here has been able to shift more quickly to adopting new technologies than its stateside counterpart. Most of the major agencies are located within a 10-minute walk of our London office. This certainly makes it easier and faster to educate the market and get everyone aligned regarding a new offering. As in the U.S., U.K. brands and agencies are embracing native advertising and are looking to shift more budget into highly visible advertising executions that are integrated into content.

Are there specific needs or requests by your clients?

From a U.K. note, the market wants video, viewability, and premium sites. Brands and agencies are looking for innovative ways to distribute video that is less interruptive and more user initiated than much of what’s out there now. There is also strong demand for aligning contextually with relevant content around key sporting event images as these drive massive engagement in the U.K.

Biggest challenges and successes?

In image, although a saturated market in the U.S., is very new to the U.K. and European markets. This has meant the biggest challenge to date is not showing how the product (GumGum) works, but more the educational pitch/sell around In image and how it can benefit brands and campaign. Another challenge is simply time management, because with so many top agencies in London, we’re constantly in back-to-back meetings educating clients about GumGum’s capabilities! Our biggest wins so far have been building a fantastic team, in which all of the members are all aligned to drive success for GumGum in the U.K., as well as launching successful campaigns for top FMCG, automotive and entertainment clients.

What’s on the agenda for the next few months?

Meetings, growth, exposure and IO’s! More meetings, making key hires (sales, operations, design and marketing), industry conferences, thought leadership, and more successful campaigns!

Cruising Through The Holidays

Bike riding is big at GumGum, so we decided to design some custom beach cruisers for the holidays and share them with some of our friends, clients, and supporters. Although we were only expecting thank-you’s, we were also sent a few action shots and selfies of everyone enjoying their bikes. Success! We want our supporters to cruise through the holiday season and the New Year, so what better way to help them do so than by giving them a custom cruiser by Villy Customs.

Delivering the bikes was fun, too. Faces lit up, and few recipients could resist hopping on these cruisers and taking a spin around their offices. Watching the reaction was exhilarating.

We want our clients to know how much we appreciate them for their support. Without them, GumGum would not exist and continue to succeed. This year has been a monumental one and we will continue to spread the good vibes throughout 2016.

Happy Holidays and Happy New Year from the GumGum family to you and your loved ones. On to 2016!

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GumGum Holiday Celebrations

We celebrated our annual holiday party at The Blind Dragon in West Hollywood. Upon entering the small, exclusive nightclub, there was an overwhelming sensation. Our Los Angeles office alone has doubled in size since our holiday party at The Magic Castle exactly one year ago. CEO, Ophir Tanz took the stage to make a short speech and to explain his one million dollar dream for GumGum that he had just a year ago. Fast forward to today and we have not only surpassed his goal, but we have become a multinational company.

Enough with all of the sentiments! The party was a blast at The Blind Dragon, where speakeasy meets an asian vibe. Being one of the newer, celebrity frequented nightclubs in West Hollywood, guests enter through a steel door after being escorted through the back of a restaurant. The club itself was a very dim, intimate space with two karaoke rooms, two bars and a dance floor.

We were greeted by waitresses dressed in kimonos who presented an assortment of delicious asian-inspired appetizers. Dinner was served shortly after, courtesy of Sushi Roku. The majority of the night was spent dancing and drinking and it ended with a third of our team singing to Journey’s, Don’t Stop Believin’. The night was a great way to end the year and to celebrate what 2016 has in store.

Happy Holidays from GumGum!

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What Social Media Can Tell Us About the 2016 Political Candidates

If you’re curious about the visual web or image recognition, you may be intrigued by this infographic about social media sentiments surrounding the 2016 political candidates.

Although 80% of social posts lack surrounding text, Mantii scanned social media for all images of Donald Trump, Hillary Clinton, Ben Carson and Bernie Sanders during the October 2015 debates. We then analyzed overall sentiment and characteristics of top influencers.

Mantii-political-infographicCheck out the full infographic. If you’re curiosity is still piqued, The Meme Election discusses how the rise of the visual web is impacting the 2016 presidential race.