Frequently Asked Questions

This is a growing list of frequently asked questions. If you would like your question(s) answered, please email us: contact (at) gumgum (dot) com.

 
What is the pay-per-use licensing model?
Pay-per-use licensing is one of two usage models offered by GumGum, the other being ad-supported. Pay-per-use allows publishers to license content on a CPM basis. For example:

  1. Content provider sets a CPM of $1 for a photograph of Britney Spears.
  2. Publisher licenses the photograph.
  3. GumGum tracks the license and reports 10k views.
  4. Publisher pays content provider $10.

 
What is the ad-supported licensing model?
Ad-supported licensing is one of two usage models offered by GumGum, the other being pay-per-use. Ad-supported allows publishers to license content for FREE. In exchange, an advertising unit is displayed alongside the licensed content. The advertising revenue subsidizes the licensing costs.

An example advertising unit:

What is the business model?
GumGum’s objective is to act as an unbiased third party facilitating a fair licensing relationship between publishers and content providers. We provide tracking, reporting and monetization services to accomplish this objective.

In the case of the pay-per-use model, GumGum shares the revenue 40/60 with the content provider respectively.

In the case of the ad-supported model, GumGum shares the revenue 40/40/20 with the content provider and publisher respectively.

 
How does GumGum pay content providers and publishers?
At the end of every month, GumGum pays either via a check or PayPal payment.

 
What happens when a publisher’s funds reach zero?
This question only applies to the pay-per-use model. If a publisher’s funds reach zero, GumGum’s monetization technology allows for the license to be dynamically changed to ad-supported without work on the content provider or publisher’s end. The advertising revenues will subsidize the licensing costs until the publisher deposits additional funds.

 
Can publishers license content via GumGum for offline use?
No. Content owners and publishers have plenty of alternatives for licensing for offline use. Online use is a very complicated problem to solve, one which requires our full attention.