We have been very busy. I won’t try to recap everything in a single post, but I would like to talk about one of the more important developments.

GumGum has a new flavor and it is delicious!

Why does it taste so good?

• GumGum V1 used Flash technology to display content. With GumGum V2 there is no more Flash!
• Publishers can edit, resize, crop or mash-up licensed content with full flexibility.
• If GumGum’s servers go down, readers are not affected, the content still displays.
• No Flash, content displays without a delay.
• Content providers can maintain their sales relationships with publishers.
• Content providers can leverage their strong brands and user experience.
• Publishers receive the full SEO value of licensed content.

Publishers and content providers can now leverage GumGum’s innovative usage based licensing models with ZERO change in their existing workflow!

P.S. We are no longer promoting or making available the first version of GumGum; however, all previously created licenses will be supported. If you have been using GumGum please contact us and we will set you up on the new version.

Wow, it has been one crazy week!

The attention has been flattering. I have created a page to archive GumGum’s press. [read the press]

We also received a flood of emails inquiring about the team and the product. We have created an “About GumGum” page and a “Frequently Asked Questions” page. [read about GumGum] [read the FAQ]

The dust has settled (almost) and we have the following takeaways/comments we would like to share with you:

• We are no longer idealists coding in a black box. The industry has responded and validated GumGum!
• A common misconception is we are out to prevent piracy. Take a screen capture (duh).
• We protect the license, the business transaction between the publisher and the content owner.
• GumGum’s intended use case is B2B. Why? Online publishers have real advertising dollars at stake and cannot afford to conduct illegal activities.
• EngineYard is awesome. [visit their site]
• We are solving a very complex problem, but we are having a lot of fun along the way.

We will be using this blog to update you on product and business developments, but more importantly to comment on all things licensing related. We look forward to working with you to transform online licensing!