Publisher Spotlight

Publisher Spotlight: Gadget Review

GR_Logo_Hi_Rez_11_2011

We’re proud of our publisher partners and regularly feature the sites we think do an outstanding job of incorporating in-image and in-screen advertising into their sites. One of our newest publishers, Gadget Review is an an online news and reviews site for all things technology, gadget devices and auto-related content with millions of image impressions per month.

Launched in 2005, the site reaches young men who love to get the latest scoop on the greatest tech gadgets out in the market. Its use of social media publishing and distributing platform helps  build and engage audiences that are highly attractive to advertisers. We spoke with Gadget Review’s Managing Director, Christen da Costa, to get his thoughts on the in-image advertising category and working with GumGum.

More

Publisher Spotlight: Mamiverse

mamiverseWe’re proud of our publisher partners and regularly feature the sites we think do an outstanding job of incorporating in-image advertising into their sites.

One of our newest publishers, Mamiverse is an entertainment news site with more than 12 million unique visitors per month. Started in July of 2011, the site reaches young and older Latina women who love entertainment. Its parent company, Mamiverse International, uses its social media publishing and distribution platform to build and engage audiences that are highly attractive to advertisers.

We spoke with Mamiverse’s CEO, Rene Alegria, to get her thoughts on the in-image advertising category and working with GumGum.

More

Publisher Spotlight: Wetpaint

Publisher Spotlight: Wetpaint

We’re proud of our publisher partners and regularly feature the sites we think do an outstanding job of incorporating in-image advertising into their sites.

One of our newest publishers, Wetpaint Entertainment is an entertainment news site with more than 12 million unique visitors per month. Started in September of 2010, the site reaches young, educated and affluent women who love entertainment. Its parent company, Wetpaint, uses its social media publishing and distribution platform to build and engage audiences that are highly attractive to advertisers.

We spoke with Melissa LaCaille, senior manager of revenue and ad operations to get her thoughts on the in-image advertising category and working with GumGum.

More

Top Images from HerDaily.com

Let us introduce you to HerDaily.com. HerDaily.com is a great site that’s been at the top of our image list for the past week. They provide information on entertainment, beauty & fashion, health & fitness, travel, relationships, parenting, recipes, videos, photos and polls.

With photos like these, how couldn’t users be engaged with relevant in-image ads?

We’re sold. These will be made at the company potluck!

GumGum’s Back from Digiday’s Digital Publishing Summit

Digiday’s Digital Publishing Summit is an invite-only networking event that functions as a sort of “state of the industry” event for online publishers and the vendors that serve them. The most recent Summit, held from October 23-26 in Bonita Springs, Florida, was “Restoring Power To The Publisher”. Our Director of Network Development, Greg Pritchard was onsite for the conference.

Since many publishers have in recent years felt technologically “outgunned” by the rapid advance of data-driven real-time bidding for online advertising, the Summit highlighted innovative ways that publishers can leverage data to build their audience and drive revenue. On Day 1, Alvin Fong of Internet Brands, a GumGum partner, explained how IB has leveraged data provider eXelate‘s solution to improve the targeting of online ad units across their network of hundreds of automotive enthusiast sites.

On day 2, we had the opportunity to present to the summit, providing attendees with an introduction to how publishers are using GumGum and in-image advertising to monetize their photos. The presentation was delivered in a fast-paced format known as “Pecha Kucha“, where the presentation must be exactly 20 slides in length and each slide appears for exactly 20 seconds. OnSwipe, a tablet website platform and Outbrain, a content promotion platform also delivered Pecha Kucha presentations during the segment, which was dubbed “Cool Tools For Publishers”. Definitely a fitting description of GumGum! The demonstration of our in-image ad unit and targeting capabilities garnered a lot of interest from the attendees, prompting thought-provoking questions from publishers as diverse as Hearst Newspapers, Federated Media, IDG Enterprise, and Gossip Center.

Coinciding with the announcement about GumGum’s Series B funding announcement, the Summit felt like a real “coming of age” moment for in-image advertising. The space has reached a major inflection point and is thoroughly socialized among major advertisers, publishers, and users. It’s clear that in-image advertising will continue to play a major role in the online advertising ecosystem in the years to come, and DPS was the perfect venue to spread the word on how publishers can drive meaningful revenue with this “cool” new ad unit.

See you in March DPS!

Do you feel the GumGum love?

We love it when our publishers are happy. Nothing makes us feel more satisfied then receiving a note from one of our publishers raving about their experience with GumGum’s in-image monetization solution. So, don’t mind us while we toot our horn for a minute. We can’t help but share the GumGum love with all of you! Here’s a couple of the praises we’ve received lately.

Yesterday one of our publishers Top 5 Jamaica, a search portal that is now widely recognized as one of the pioneering Jamaican websites and a well-known staple of the Jamaican Internet community, was so happy with his GumGum experience that he wrote a glowing blog post about it. In his post, he describes GumGum as “unique” because of its in-image advertising offering over other solutions. He recommends all types of websites should give GumGum a try, from websites that contain at least one photo in each blog post to photo heavy galleries. Another satisfied publisher!

Recently, VerticalScope Inc., a collection of more than 300 websites from the Automotive, Powersports, Power Equipment, Pets, Sports and Technology vertical markets, was so pleased with their experience with GumGum that Rob Laidlaw, President, emailed us with these kind words about why he decided to use GumGum: “We chose GumGum for its effortless deployment, comprehensive site-level reporting, and unmatched sell-through rates. You’ve provided us with an opportunity to include targeted advertisements within our previously unmonetized images and photos across our network of 200+ automotive websites.” Thanks Rob!

Welcoming Hot Rodders to the Auto Publisher Vertical!

Welcome to the world’s largest and busiest hot rod website HotRodders.com. They have more members, more traffic, and more hot rod tech information than any other hotrodding website!

Hotrodders Knowledge Base — This is their custom search engine for hot rod information. Thousands of categorized, searchable links to other hotrodding websites, tech articles, discussions, and parts suppliers.
Hotrodders Bulletin Board — With over 100,000 members, and over 1.3 million posts, the Hotrodders Bulletin Board is the center of the online hotrodding community. Members can ask and respond to hotrodding questions of all types. Their members include a vast assortment of mechanics, body techs, metalshapers, drag racers, engineers, and hotrodders from all over the world.
Hotrodders Project Journals — Easy-to-use photojournals for recording hotrodding projects. Easily upload pics and information, and create your own photo-journal documenting your current hotrodding project. Or, browse through other members’ journals to get an inside look at low-buck, home-built hot rods.
Tech Article Wiki — Their tech article wiki contains hundreds of tech articles written by hotrodders.
Hotrodders Photo Album — With over 40,000 hotrodding photos, the Hotrodders Photo Album is one of the largest sources of rodding pics on the net. Browse through others’ photos, or create your own album with your hotrodding photos.
Hotrodders Company Reviews — Read and write customer reviews for over 300 hotrodding companies.
Hotrodders Classifieds — They offer free classified ads to hotrodders selling or looking for parts or vehicles.

Huge Welcome to North American Subaru Impreza Owners Club

Do you need to reach Subaru enthusiasts? Then say hello to the North American Subaru Impreza Owners Club. NASIOC.com started as a personal website to showcase an owner’s love for the Impreza and quickly grew into a North American website. From there, regional and global clubs have spawned from NASIOC.com to include thousands of enthusiasts. Today, NASIOC.com is the world’s largest online Subaru community and has over 200,000 enthusiasts. Welcome to the family!

Welcome Fancy Tuning to the Family

Fancy Tuning has gone from an unknown blog to one of the most popular tuning websites in the world. Fancy Tuning started in January 2008 with a passion for modified cars. Today, they write about tuned cars from all over the world, interesting modification trends, latest car tuning company projects, and other tuning news, pictures, and videos. They have a huge community of modify enthusiasts from around the world.

Welcoming NatchezDemocrat.com & AberdeenNews.com

GumGum can connect you to local news. Here’s two new local news publishers to join the family!

NatchezDemocrat.com is Mississippi’s Best Community Daily Newspaper. From steamboats to spaceships – The Natchez Democrat has told the stories. From the great steamboat race between the Natchez and Robert E. Lee in 1870 to coverage of wars since the Civil War through modern times to man’s first moonwalk some 100 years later, and even more recently the landing on Mars, Miss-Lou readers found the stories in their Natchez paper. The Natchez Democrat was started in 1865 by Capt. James W. Lambert and Paul A. Botto. NatchezDemocrat.com and its staff have garnered numerous awards for writing, photography, layout and design, including Best of Boone honors for two years in a row.  NetchezDemocrat.com covers Adams County and its neighboring Franklin, Wilkinson, Amite, Claiborne and Jefferson counties in Mississippi and Concordia Parish in Louisiana.

Aberdeen News is a newspaper in Aberdeen, South Dakota, published by American News. The Aberdeen News was founded as a weekly in 1885 by C.W. Starling and Paul Ware. Soon after, the Ordway Tribune, which had a power press, was moved to Aberdeen and combined with the News to produce a daily. In 1920, a competitor, the Aberdeen American, bought the News, and both were later purchased by the Aberdeen Journal. The Ridder family purchased the papers in 1928. The newspaper became the American News in 2004. In June 2006, The American News merged with McClatchy and was subsequently purchased by Schurz Communications. Aberdeen News has a circulation of 15,000 daily and 16,600 on Sunday, serving Dakota Midland, which is primarily agricultural area. Hundreds of family-owned farms and small communities dot the Northern Plains. Aberdeen is the largest community within a 150-mile radius.