We’re proud of our publisher partners and regularly feature the sites we think do an outstanding job of incorporating in-image advertising into their sites.
One of our newest publishers, Mamiverse is an entertainment news site with more than 12 million unique visitors per month. Started in July of 2011, the site reaches young and older Latina women who love entertainment. Its parent company, Mamiverse International, uses its social media publishing and distribution platform to build and engage audiences that are highly attractive to advertisers.
We spoke with Mamiverse’s CEO, Rene Alegria, to get her thoughts on the in-image advertising category and working with GumGum.
When was your site started?
We officially launched on July 18, 2011.
How would you characterize the audience you reach (size, demographic composition, etc.)?
We launched with a mandate to give voice to Hispanic families by way of the primary influencer of any Latino home: Mom. Through culturally relevant content, in both English and Spanish, we’ve been able to capture a point-of-view that we found missing in the digital landscape. US based bicultural/bilingual families interested in anything from health to style, technology to parenting, can come to the site and get exactly the information they need. With 50+ million Latinos in America, the few of us catering to their digital needs will see a rapid ascent going forward.
How long have you been running GumGum’s in-image ads?
We started to run GumGum ads in August, so we’re going on about a month. The experience has been great so far. Amazing team, cool technology, stress free.
What appeals most to you about the in-image advertising format?
As a publisher, we have so much going on, and to not have to worry about how ads are served is of great relief to us. Also, the manner in which the ads are visualized isn’t as obtrusive as I thought they would be and in fact gives the site some snazzy dynamism.
Have you received any feedback site visitors about in-image ads from GumGum?
We have! As ads themselves become deliverers of news and content, we’ve had folks comment on how they’re finding the ads interesting and cool.
What advice would you give to advertisers or publishers thinking about employing the in-image format?
For publishers, making sure your photo selection is intriguing and interesting is extremely important. Visuals and design are everything in digital, and facilitating a quality user experience through the right design and photo size can help everything.
Is there anything else you’d like to add about working with GumGum?
Friendly, helpful, and savvy. So far, they’ve been a dream to work with.
The Mamiverse development team loved the implementation, how easy it was, and how it looked. The communication has been great between companies, and there haven’t been any major hiccups, a welcome surprise.