Press

Q & A with John Weisgerber: SVP Sales

John Weisgerber

We sat down with GumGum’s new Senior Vice President of Sales, John Weisgerber. John is a man as personally cultivated as his path to GumGum has shown. Formerly with Hearst Digital Media, he brings a sophisticated understanding and an aspiring approach to the sales sphere…with a good sense of humor to boot.

Q: Where did you hear about GumGum and what attracted you to the company?

A: I heard about GumGum when I was at Hearst overseeing the fashion & luxury sites. Hearst signed a publisher agreement with GumGum and I was highly focused on visual ad executions. The GumGum ad experiences were incredibly compelling due to the nature of the categories I served. Fashion, luxury, beauty and retail all love to tell stories through beautiful images and I felt that the GumGum ads were a complement to the most engaging part of our sites – editorial images!

Q: Can you tell us about your career path and how that manifested into becoming the head of sales for some major names?

A: My career path has been directed by interest. I’ve had many unique jobs within larger organizations and moved a lot based on an interest in something new that hadn’t been proven yet. The brands within which I’ve served all had a unique way of connecting with their audiences. I always felt uniquely qualified to tell those stories to advertisers and rally the sales and marketing teams around them.

Q: What excited you the most about leading the sales team for GumGum?

A: What excites me most is the ability to harness the power of editorial images for our advertising and marketing partners. Whether it’s our current in-image and in-screen ad experiences or the ability to recognize brand logos in social posts, GumGum has a unique offering in the digital image space. I love the balance of the art of creative along with the science of delivery through big data and image recognition – it is the only one-two punch for advertisers that I’ve had an opportunity to represent.

Q: Will you tell us a little about yourself? What are some of your interests personally?

A: My favorite food is a Dairy Queen Dilly bar – soft serve ice cream dipped in chocolate. My favorite movie is the Bill Murray comedy, Caddy Shack. I love biking, swimming, skiing, paddle boarding and sleeping!

To learn more about John and his roadmap for GumGum, see his official press release here.

GumGum Raises $26 Million in Series C Funding

Screen Shot 2015-06-15 at 11.49.24 AMWe’re thrilled to announce that GumGum has raised $26 million in Series C funding led by Morgan Stanley. This is an exciting time for us as we enter into a new chapter of maturity and start building for the long term.

This funding is all about growth. GumGum plans to spend the new money on additional growth overseas, improved image recognition and computer vision, and product development for ad units.

As an engineering company, we plan to continue to introduce disruptive products based on our patented image recognition technology, including expansion into programmatic, native and social analytics solutions. In speaking about expanding beyond in-image ads, CEO Ophir Tanz said there’s an opportunity to apply the company’s technology more broadly. He characterized GumGum as “an engineering company focused on image recognition,” as opposed to the “common misconception … that we’re a marketing company that found this new ad unit.”

Tanz predicted that GumGum could be ready to go public by the end of 2017 — but he also emphasized, “It doesn’t mean we’re going to do that at the end of next year or the following year or the year after that.”

The announcement was originally released by The Wall Street Journal. Other media outlets include Dow Jones, VentureBeat, TechCrunch, SoCalTech, Los Angeles Business Journal (1), Los Angeles Business Journal (2), MediaPost, Social Media Analysis, FashInvest, BuiltinLA, MarTech Advisor and Re/Code, among others. To stay up-to-date on our latest announcements and products connect with us on Twitter, Facebook and LinkedIn.

GumGum Welcomes Rob Elder, Newly Appointed SVP of Sales

We are proud to announce our newest addition to the team at GumGum, longtime industry sales executive Rob Elder. In this newly created role as Head of Sales, Elder will oversee all operations for the company’s sales team and aid GumGum’s brand strategy efforts.

Rob is an accomplished and well-respected expert in digital media who brings over 11 years of digital advertising sales and management to GumGum. His previous experience included leading advertising sales for ITN and holding the title of National Director for NBCOlympics.com, as well as holding a slew of other senior management positions throughout the marketing and advertising landscape.

We are all excited for this important moment in the growth of GumGum…Welcome Rob!

To see full details of the national press release, please click on the following link bellow:
http://www.adoperationsonline.com/2012/05/17/robert-elder-joins-gumgum-as-senior-vice-president-sales/#.UEqG36SXQhw