As programmatic continues to dominate the advertising industry agenda, we recently unveiled GumGum’s strategy and announced our first major partnership. Having invented the in-image advertising category, it’s only fitting we’d be first to make this premium inventory available to brands programmatically.
Speaking at the AdAge Digital Conference in San Francisco, GumGum CEO Ophir Tanz outlined our new capabilities and Adweek published this article about how we’ve partnered with Xaxis to make in-image advertising available programmatically for the first time. You can read the full text of the press release here. In the coming weeks we’ll be making additional partnership announcements.
This is an important milestone for GumGum and demonstrates our ability to walk in step with the ever-changing advertising industry landscape in order to best serve our advertiser and publisher partners. Equally important, it provides a small glimpse into what we think the future of advertising may look like as data and economic efficiency continue to inform media buying decisions.
Above all, what excites us most about our new programmatic capabilities is the huge untapped opportunity it represents for our advertisers. For the first time, advertisers on our platform will be able to combine the benefits of in-image with the power of their audience targeting data and the efficiency of programmatic.
We think this is a tremendous leap forward for premium programmatic and we look forward to working with our clients and partners to capitalize on the opportunity this represents for brands.
If you’d like to learn more about how to transact with GumGum programmatically, email firstname.lastname@example.org or visit the contact page on our site. We’d love to discuss it with you!