Press

Recognizing Our Incredible CTO Ken Weiner

ken_beach (1)Not enough effort is spent recognizing the engineers who make the workings of a business possible. We’re proud to report on some recent news around our very own Chief Technology Officer Ken Weiner.

Ken started as employee #1 at GumGum in 2008, and since then he has grown his engineering team from zero to 30. In addition to developing the company’s core In-Image Ads product, he helped GumGum create new products and revenue channels as well as headlined the evolution into offering programmatic capabilities over the past two years.

Ken continues to be a recognized tech community thought leader. He is involved in establishing standards for in-image and native advertising with the Interactive Advertising Bureau (IAB). He also hosts the ThursdayLunch networking group, wherein people from the Santa Monica startup community meet weekly to share ideas. Ken is a frequent speaker at local technology events, and he recently led a panel discussion during the LA Ad Tech meet-up.

We’re proud to announce that Ken is named one of the 2015 CIO Award honorees by the Los Angeles Business Journal. You can find Ken in the LABJ CIO’s of the Year Supplement.

If you are interested in learning more about Ken and GumGum you can read this PWC interview Scaling online ad innovations with the help of a NoSQL wide-column database and article How NoSQL key-value and wide-column stores make in-image advertising possible.

GumGum Raises $26 Million in Series C Funding

Screen Shot 2015-06-15 at 11.49.24 AMWe’re thrilled to announce that GumGum has raised $26 million in Series C funding led by Morgan Stanley. This is an exciting time for us as we enter into a new chapter of maturity and start building for the long term.

This funding is all about growth. GumGum plans to spend the new money on additional growth overseas, improved image recognition and computer vision, and product development for ad units.

As an engineering company, we plan to continue to introduce disruptive products based on our patented image recognition technology, including expansion into programmatic, native and social analytics solutions. In speaking about expanding beyond in-image ads, CEO Ophir Tanz said there’s an opportunity to apply the company’s technology more broadly. He characterized GumGum as “an engineering company focused on image recognition,” as opposed to the “common misconception … that we’re a marketing company that found this new ad unit.”

Tanz predicted that GumGum could be ready to go public by the end of 2017 — but he also emphasized, “It doesn’t mean we’re going to do that at the end of next year or the following year or the year after that.”

The announcement was originally released by The Wall Street Journal. Other media outlets include Dow Jones, VentureBeat, TechCrunch, SoCalTech, Los Angeles Business Journal (1), Los Angeles Business Journal (2), MediaPost, Social Media Analysis, FashInvest, BuiltinLA, MarTech Advisor and Re/Code, among others. To stay up-to-date on our latest announcements and products connect with us on Twitter, Facebook and LinkedIn.

In-Image Advertising Goes Programmatic

As programmatic continues to dominate the advertising industry agenda, we recently unveiled GumGum’s strategy and announced our first major partnership. Having invented the in-image advertising category, it’s only fitting we’d be first to make this premium inventory available to brands programmatically.

Speaking at the AdAge Digital Conference in San Francisco, GumGum CEO Ophir Tanz outlined our new capabilities and Adweek published this article about how we’ve partnered with Xaxis to make in-image advertising available programmatically for the first time. You can read the full text of the press release here. In the coming weeks we’ll be making additional partnership announcements.

Screen Shot 2014-10-23 at 12.52.31 PM

This is an important milestone for GumGum and demonstrates our ability to walk in step with the ever-changing advertising industry landscape in order to best serve our advertiser and publisher partners. Equally important, it provides a small glimpse into what we think the future of advertising may look like as data and economic efficiency continue to inform media buying decisions.

Above all, what excites us most about our new programmatic capabilities is the huge untapped opportunity it represents for our advertisers. For the first time, advertisers on our platform will be able to combine the benefits of in-image with the power of their audience targeting data and the efficiency of programmatic.

We think this is a tremendous leap forward for premium programmatic and we look forward to working with our clients and partners to capitalize on the opportunity this represents for brands.

If you’d like to learn more about how to transact with GumGum programmatically, email programmatic@gumgum.com or visit the contact page on our site. We’d love to discuss it with you!

GumGum Talks Advertising Week on Fox

Our founder and CEO Ophir Tanz made an appearance on Fox Business Channel’s Risk & Reward with Dierdre Bolton this week to discuss Advertising Week, the growth of GumGum and the role of in-image ads in the rapidly changing digital advertising industry.

In addition to lending his perspective on the news and industry buzz happening across hundreds of events taking place in New York this week, the interview highlighted GumGum’s role in Advertising Week as a sponsor of the annual IAB MIXX conference, the Mobile Media Summit and the Brand Innovators dinner.


Click here to watch the entire segment, which originally aired on Thursday, October 2, 2014.

GumGum Image Scientists Present at IPCV

In a testament to our deep understanding of images, GumGum’s image science team has co-authored a paper delving into the technology behind our recent hair color detection campaign for L’Oreal Paris. This image recognition technology was used by L’Oreal to dynamically target product ads based on hair color and hair volume identified in photos of faces for its Ombre campaign. Our image scientists, Cambron Carter and Dan Rosen, presented their “Automated Hair Color Determination” paper in Las Vegas at the Image Processing, Computer Vision conference this past week. The paper presents their approach and results when using the newly developed image recognition technology. If you are interested and/or scientifically inclined, you can read the full text of the paper here.

GumGum Leads Report on In-image Ads

Screen Shot 2014-03-20 at 3.31.32 PM We’re proud to announce the release of the “In-image Advertising Primer” by the Interactive Advertising Bureau, which we co-authored alongside other members of its Image-Based Advertising Working GroupThe first publication of its kind, the report details the benefits images hold for brand advertisers, publishers and consumers alike.

The announcement drew attention from some of our favorite advertising trade publications, including Mediapost and ClickZ. We’d especially like to thank Carl Kalapesi at the IAB for spearheading this effort, along with other members of the IAB Image-Based Advertising Working Group. Also, special thanks to our marketing colleagues Susan Chaika at Nielsen and Rachel Conforti at DoubleVerify.

To download a copy of the  paper, follow this link: bit.ly/1mjEaUQ. To read the press release issued by the IAB go to bit.ly/OFGRli

GumGum in Advertising Age

Today marks a first for GumGum, as our full-page ad appears on pg. 13 of the annual Digital Issue in Advertising Age’s print magazine.

This is the start of a year-long program with AdAge, designed to raise awareness of GumGum among agencies, brands and the digital advertising industry.

Kudos to our in-house design team for bringing the power of images and the benefit of in-image advertising to life in the industry’s most revered publication.

Screen Shot 2014-02-18 at 2.08.00 PM

Have you seen AdAge’s latest Digital Issue, yet? Grab a copy at your nearest newsstand and share your thoughts on our recent print ad by commenting below.

GumGum Featured on Bloomberg TV+

We are so honored to have been featured on Bloomberg Television earlier this week during an interview segment with First Round CapitalHoward Morgan, one of our distinguished investors.

Thank you Howard!

See the interview segment above or follow the video link here.

A Disruptive Game Plan: Catching the Active Consumer

genericTV_runway_1_3_print

Consumer engagement. Brand impact. Whether it’s initiating a dialogue, extending a brand’s story or determining strategies to win over hearts and minds, consumers are king when it comes to brand marketing online.

To prove the efficacy of our in-image ads to drive consumer engagement, we deployed Nielsen Online Brand Effect on behalf of a major electronics retailer, as they rolled out their ultra high-definition televisions. Knowing that pro football coincided with the holiday shopping season, we overlaid our custom animated creative for the new TVs on football related images across the GumGum platform. 
 
The result was not only an increase in awareness of the brand, but a 12.1% brand lift in purchase intent among those exposed to the campaign. To read the full case study, click here.
 
A BIG THANK YOU goes out to the team at Nielsen for featuring GumGum on the Nielsen Newswire and inviting us to co-present the study during their publisher breakfast at the upcoming iMedia Agency Summit in Scottsdale on December 10, 2013.

GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award

  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award
  • GumGum Wins Prestigious Patrick Soon-Shiong Innovation Award

For a company that prides itself on innovation, we could not be more proud of being awarded the Los Angeles Business Journal‘s 2013 Patrick Soon-Shiong Innovation Award. The prestigious honor celebrates organizations that stretch boundaries and advance the innovative and economic competitiveness of the Los Angeles region. GumGum was among five companies to receive the honor from among more than 200 nominees and 15 finalists. A complete overview of the awards and all of the winners is part of a spread in this week’s issue of the Journal.

For the press release of this announcement, click here.