We sat down with GumGum’s new Senior Vice President of Sales, John Weisgerber. John is a man as personally cultivated as his path to GumGum has shown. Formerly with Hearst Digital Media, he brings a sophisticated understanding and an aspiring approach to the sales sphere…with a good sense of humor to boot.
Q: Where did you hear about GumGum and what attracted you to the company?
A: I heard about GumGum when I was at Hearst overseeing the fashion & luxury sites. Hearst signed a publisher agreement with GumGum and I was highly focused on visual ad executions. The GumGum ad experiences were incredibly compelling due to the nature of the categories I served. Fashion, luxury, beauty and retail all love to tell stories through beautiful images and I felt that the GumGum ads were a complement to the most engaging part of our sites – editorial images!
Q: Can you tell us about your career path and how that manifested into becoming the head of sales for some major names?
A: My career path has been directed by interest. I’ve had many unique jobs within larger organizations and moved a lot based on an interest in something new that hadn’t been proven yet. The brands within which I’ve served all had a unique way of connecting with their audiences. I always felt uniquely qualified to tell those stories to advertisers and rally the sales and marketing teams around them.
Q: What excited you the most about leading the sales team for GumGum?
A: What excites me most is the ability to harness the power of editorial images for our advertising and marketing partners. Whether it’s our current in-image and in-screen ad experiences or the ability to recognize brand logos in social posts, GumGum has a unique offering in the digital image space. I love the balance of the art of creative along with the science of delivery through big data and image recognition – it is the only one-two punch for advertisers that I’ve had an opportunity to represent.
Q: Will you tell us a little about yourself? What are some of your interests personally?
A: My favorite food is a Dairy Queen Dilly bar – soft serve ice cream dipped in chocolate. My favorite movie is the Bill Murray comedy, Caddy Shack. I love biking, swimming, skiing, paddle boarding and sleeping!
To learn more about John and his roadmap for GumGum, see his official press release here.