We’re proud to announce the release of the “In-image Advertising Primer” by the Interactive Advertising Bureau, which we co-authored alongside other members of its Image-Based Advertising Working Group. The first publication of its kind, the report details the benefits images hold for brand advertisers, publishers and consumers alike.
The announcement drew attention from some of our favorite advertising trade publications, including Mediapost and ClickZ. We’d especially like to thank Carl Kalapesi at the IAB for spearheading this effort, along with other members of the IAB Image-Based Advertising Working Group. Also, special thanks to our marketing colleagues Susan Chaika at Nielsen and Rachel Conforti at DoubleVerify.