GumGum Life

We’ve Moved!

We wanted to give you a sneak peek of our new digs. It’s a great space in Silicon Beach, a block from the Santa Monica promenade. We’re still in the process of unpacking and putting our personal touch on the space, so stay tuned for updates!

Where our wonderful office assistant Carmel will greet you.

“The Pit” is the main area where we all work, surrounded by private offices and conference rooms.

The War Room where amazing thinking happens.

How can we work next to the beach and not have a surf board in the office?

We can’t wait to fuel ourselves in this awesome kitchen.

The team is busy unpacking and getting down to business. Plus we had 2 new people start today!

Peaceful patio to enjoy lunch and outdoor meetings.

On the corner of 4th St/Wilshire Blvd, 4 blocks from Santa Monica beach.


Welcoming Phil Schraeder, Vice President of Finance

We are very happy to welcome Phil Schraeder, Vice President of Finance to the GumGum team! Phil is responsible for financial planning, management, accounting, controls and human resources. He has over 13 years of experience in the fields of financial management, accounting, M&A, operations and human resource management. Phil’s worked in a variety of industries, including technology, media/entertainment, and public accounting.  Prior to joining GumGum, Phil was VP of Finance at Verifi, Inc., a full-service provider of global electronic payment and risk management solutions for card-not-present (CNP) merchants where he was responsible for the financial operations and forecasting.   Prior to joining Verifi, Mr. Schraeder also oversaw the accounting and reporting functions for RealD, Inc, a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies providing a premium 3D viewing experience in the theater, the home and elsewhere, where he was also heavily involved in the strategic acquisition of a key supplier, equity raise of $50 million, and implementation of their ERP system. Prior to RealD, Mr. Schraeder spent 4 years at New Regency Entertainment where he was the Manager of Finance responsible for financial modeling and reporting on feature films.  Mr. Schraeder began his career at KPMG, LLP in Chicago after he earned his Bachelor of Science in Accountancy with a minor in Communications from Northern Illinois University.


Say Hello to Brennan Beyer, Vice President of Sales

We’re very excited to announce the addition of Brennan Beyer to the GumGum team! Brennan brings more than 15 years of experience in digital media and sales leadership to his new role as the Vice President of Sales at GumGum. Most recently, Brennan was the Vice President of Sales at SocialVibe, Inc where he built a national sales team of over 20 and a blue-chip client roster totaling more than 350 major brands.

Prior, Brennan pioneered some of the first-ever social media campaigns on Facebook with  He was also a pioneer in search advertising, building the largest B2B search engine and directory with where he grew an inside sales team of over 25 and a strategic, agency team of 15.  In between, Brennan led a team at as the SW Sales Director.  Early in his career, Brennan worked four years in print advertising with Petersen Publishing, home of Motor Trend and Teen magazines.

Away from the office, Brennan spends time with his wife, six year-old son and three year-old daughter. He’s an avid cyclist, struggling golfer and tortured ILLINI fan.

Top Image and Keyword from Yesterday

With billions of in-image ads served monthly our top images and keywords change day-to-day. But we have a fun tool that we use to track what the top keywords and images are. Without further ado….

Yesterday’s top image comes to us from BuddyTV’s 100 Sexiest Men of 2010 – #100 Andrew Lincoln, from The Walking Dead. This show has received tons of attention since it’s recent premiere of the new season. It’s no wonder this image is pulling in the most impressions and clicks.

Yesterday’s top keyword was film. Entertainment is always a huge attention grabber for users online.

Help Us in Welcoming Ryan Rosario, Data Scientist to the team!

We’re happy to welcome Ryan Rosario, Data Scientist to the GumGum team. Ryan’s an ex-Statistician, now turned Computer Scientist, working on his Ph.D. candidate in Statistics at UCLA. His M.S. in Computer Science in June 2010 thesis area of specialization was data mining machine learning. In general, Ryan’s interested in Web Mining, Search and Information Retrieval, Text Mining and Natural Language Processing, Databases and Datastores for Big Data and Non-Tabular Data, MapReduce and Similar Frameworks for Big Data and Social Network Analysis.

Before Ryan began the journey towards a Doctorate, Ryan was a Data Scientist at Rubicon Project.

Aside from programming and data, Ryan loves the outdoors, especially the beach and the mountains. When he cannot get to either, he enjoys nothing more than a drive along Pacific Coast Highway. He also like commercial aviation, and mysteries.

Ryan loves to share his thoughts and insights on his blog and twitter.

Do you feel the GumGum love?

We love it when our publishers are happy. Nothing makes us feel more satisfied then receiving a note from one of our publishers raving about their experience with GumGum’s in-image monetization solution. So, don’t mind us while we toot our horn for a minute. We can’t help but share the GumGum love with all of you! Here’s a couple of the praises we’ve received lately.

Yesterday one of our publishers Top 5 Jamaica, a search portal that is now widely recognized as one of the pioneering Jamaican websites and a well-known staple of the Jamaican Internet community, was so happy with his GumGum experience that he wrote a glowing blog post about it. In his post, he describes GumGum as “unique” because of its in-image advertising offering over other solutions. He recommends all types of websites should give GumGum a try, from websites that contain at least one photo in each blog post to photo heavy galleries. Another satisfied publisher!

Recently, VerticalScope Inc., a collection of more than 300 websites from the Automotive, Powersports, Power Equipment, Pets, Sports and Technology vertical markets, was so pleased with their experience with GumGum that Rob Laidlaw, President, emailed us with these kind words about why he decided to use GumGum: “We chose GumGum for its effortless deployment, comprehensive site-level reporting, and unmatched sell-through rates. You’ve provided us with an opportunity to include targeted advertisements within our previously unmonetized images and photos across our network of 200+ automotive websites.” Thanks Rob!

GumGum Wins Hottest Advertising Startup

Last night at the Siemer Silicon Beach Summit, cutting-edge startups were awarded Siemer Wavemaker Awards for innovation. Ophir Tanz, CEO and founder of GumGum accepted the Hang Ten Award for innovation in advertising. The “Cyber Guy” Kurt Knutsson infused the event with humorous and engaging hosting that included reading Ophir Tanz’s text messages for all to hear on stage. Seven different awards were given out ranging from distinction awards to industry specific awards. 28 esteemed judges included Google, Adobe, Hewlett-Packard, SoCalTech News, Burstly and dozens of others. Stand out, early-stage startup nominees included Chill, Klout, Mobile Roadie, Ranker, Cocodot, Convertro, ATMCASH, DataPop, FitOrbit, Fwix, GotCash, GraphEffect, IndieGogo, iStoryTime, Jizo, Kiip, Live Matrix,  LOUD3R, LovingEco, Miso Media, MobileCause, Postcard on the Run, Relevant Media, Talenthouse, ThinkNear, ThisNext, Viddy, Vitaportal, Wemo Media,, and YouMail.

It was an amazing night, surrounded by local changemakers and inspiring companies. Here’s a  shot of Ophir Tanz with David Siemer of Siemer & Associates after the big win:

Avast to GumGum’s Favorite Ways t’ Celebrate International Talk Like a Pirate Day

Ahoy! Avast! Today be International Talk Like a Pirate Day ye online lubbers. Arrr! Thar be more ways to celebrate than buxom beauties aboard ye ship. All ye publishers and advertisers have a wee bit o’ pirate in ye. Smartly me lasses, grab ye grog and hornpipes and avast to GumGum’s favorite ways t’ celebrate this magnificent day.

Transform Web Pages to Pirate with YQL

Use Yahoo’s YQL table to convert your web pages to pirate speak or use JavaScript to automatically change them to pirate speak.

Search the Internet Sea Like a Pirate

Transform search with a Google Pirate interface that translates your entire search experience powered by bottles o’ grog.

Tweet Like a Pirate’s Parrot

Let Post Like a Pirate help you tweet a beauty with pirate pickup lines like “I’d love to drop anchor in your lagoon.” Just don’t forget #tlapd to find other pirate crews.

Choose Yer Facebook Pirate Tounge

Don’t forget to change your Facebook language to English (Pirate) to see “News Feed” turn to “Captain’s Log”, “Log Out” to “Abandon Ship”, “Inbox” to “Bottle o’ Messages” and “Upcoming Events” to “Grog Fests.”

Talk to Yer Pirate Crew on iPhone

This app from Bizmosis on iTunes for $0.99 will have you organizing pirate crew meetups before you know it.

Turn Your iPad into a Pirate’s Journal

Use Appigo Todo to transform your iPad experience into a pirate’s dream journal.