GumGum Life

GumGum Happy Hour, August 2012

It’s that time of the month. A time where colleagues and friends come together to take a break from all the stresses of deadlines and work. It’s a time to sit back, relax and enjoy some SoCal sun with a cup of brew in-hand. In many parts of the world it’s known as, “just five o’clock,” but for us it’s as simple as two words: Happy Hour.

Team GumGum gathers together every month to celebrate this much due tradition at various local bars and restaurants for some drinks and, most importantly, laughing up memories that will surely not be forgotten anytime soon.

This month we chose the Copa d’Ora for our Happy Hour and we couldn’t be happier with the selection. Between the jokes, drinks and chill company, the team couldn’t wait for another chance to celebrate good times together again.

Adding to the crowd is a new member to the team, Tony Winders. Tony joins GumGum as Senior Vice President of Marketing and is excited to get into the swing of GumGum’s culture with more upcoming events soon to follow. Also seen amongst the relaxing crowd is none other than GumGum CEO, Ophir Tanz, a rarity due to his never-ending but always enduring schedule.

Check out some pics of the team, filled with both familiar and new faces, on GumGum’s Facebook page:

Also, don’t forget to check out this month’s host Copa d’Oro:

Holiday Party Fun

Last night was filled with good food, drinks, conversation and cheers to an amazing 2012 at our holiday party. We dined at Caulfield’s in the Thompson Hotel in Beverly Hills.

The night started with a great speech from Ophir Tanz, CEO & founder on all our growth and successes this year. We received $7M in funding, broke new records as the Top 10 Quantcast network, grew our team 70% and moved into a new office. There’s no doubt that 2011 has been an amazing year for GumGum. We thanked Ophir for a great year with his framed cover from Entrepreneur Magazine earlier this year.

As a thank you for all the hardwork this year, Ophir gave everyone Beats by Dre headphones, in addition to a personalized gift ranging from a massage to golf to cooking supplies. Everyone was ecstatic to say the least!

We had a blast and can’t wait to see what 2012 has in-store for in-image advertising and GumGum! Here’s Ken Weiner, CTO and his wife.


Sarah Wallace, Relationship Manager and her guest for the night.

Scott Dahlgren, Senior Account Director of Sales and his wife.

Tiffany Leslie, Communications Manager and Carmel Tanaka, Office Manager.

Brennan Beyer, VP of Sales and his wife.

Keith Rives, Web Engineer and Ryan Rosario, Data Scientist.

Phil Schraeder, VP of Finance and his partner.

Patricio Mondet, Account Executive and his fiance (congrats!).

Greg Pritchard, Director of Network Development and his fiance (congrats to you too!).

Carmel Tanaka, Office Manager and her husband.

Welcoming Keith Rives & Patricio Mondet to the team!

Keith Rives joins GumGum as a Web Engineer on the engineering team. Keith will assist the engineering team with development and maintenance of web systems, interfaces and procedures. Previously, Keith was working at Digital Solutions in New Mexico on developing and planning a modular CMS and consulting on development contracts. Before Digital Solutions, Keith freelanced for clients in Northern Florida on CMS software, graphic design and pre-press setup. Away from work, Keith loves to be outdoors surfing, hiking, camping, and fishing. He also stays up on technology, gadgets and the local music scene.

Patricio Mondet joins GumGum as an Account Executive on the sales team. Patricio will be assisting in new business acquisition, sales processes formulation and establishing GumGum as a leader in the marketplace. Prior to GumGum, Patricio worked at as a Senior Account Executive. With a passion for online advertising and sales, Patricio stays up-to-date and involved with the advertising sales community. Outside of work, he can be found hiking, cycling, training for triathlons, golfing, traveling or watching the Lakers.

We’ve Moved!

We wanted to give you a sneak peek of our new digs. It’s a great space in Silicon Beach, a block from the Santa Monica promenade. We’re still in the process of unpacking and putting our personal touch on the space, so stay tuned for updates!

Where our wonderful office assistant Carmel will greet you.

“The Pit” is the main area where we all work, surrounded by private offices and conference rooms.

The War Room where amazing thinking happens.

How can we work next to the beach and not have a surf board in the office?

We can’t wait to fuel ourselves in this awesome kitchen.

The team is busy unpacking and getting down to business. Plus we had 2 new people start today!

Peaceful patio to enjoy lunch and outdoor meetings.

On the corner of 4th St/Wilshire Blvd, 4 blocks from Santa Monica beach.


Welcoming Phil Schraeder, Vice President of Finance

We are very happy to welcome Phil Schraeder, Vice President of Finance to the GumGum team! Phil is responsible for financial planning, management, accounting, controls and human resources. He has over 13 years of experience in the fields of financial management, accounting, M&A, operations and human resource management. Phil’s worked in a variety of industries, including technology, media/entertainment, and public accounting.  Prior to joining GumGum, Phil was VP of Finance at Verifi, Inc., a full-service provider of global electronic payment and risk management solutions for card-not-present (CNP) merchants where he was responsible for the financial operations and forecasting.   Prior to joining Verifi, Mr. Schraeder also oversaw the accounting and reporting functions for RealD, Inc, a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies providing a premium 3D viewing experience in the theater, the home and elsewhere, where he was also heavily involved in the strategic acquisition of a key supplier, equity raise of $50 million, and implementation of their ERP system. Prior to RealD, Mr. Schraeder spent 4 years at New Regency Entertainment where he was the Manager of Finance responsible for financial modeling and reporting on feature films.  Mr. Schraeder began his career at KPMG, LLP in Chicago after he earned his Bachelor of Science in Accountancy with a minor in Communications from Northern Illinois University.


Say Hello to Brennan Beyer, Vice President of Sales

We’re very excited to announce the addition of Brennan Beyer to the GumGum team! Brennan brings more than 15 years of experience in digital media and sales leadership to his new role as the Vice President of Sales at GumGum. Most recently, Brennan was the Vice President of Sales at SocialVibe, Inc where he built a national sales team of over 20 and a blue-chip client roster totaling more than 350 major brands.

Prior, Brennan pioneered some of the first-ever social media campaigns on Facebook with  He was also a pioneer in search advertising, building the largest B2B search engine and directory with where he grew an inside sales team of over 25 and a strategic, agency team of 15.  In between, Brennan led a team at as the SW Sales Director.  Early in his career, Brennan worked four years in print advertising with Petersen Publishing, home of Motor Trend and Teen magazines.

Away from the office, Brennan spends time with his wife, six year-old son and three year-old daughter. He’s an avid cyclist, struggling golfer and tortured ILLINI fan.

Top Image and Keyword from Yesterday

With billions of in-image ads served monthly our top images and keywords change day-to-day. But we have a fun tool that we use to track what the top keywords and images are. Without further ado….

Yesterday’s top image comes to us from BuddyTV’s 100 Sexiest Men of 2010 – #100 Andrew Lincoln, from The Walking Dead. This show has received tons of attention since it’s recent premiere of the new season. It’s no wonder this image is pulling in the most impressions and clicks.

Yesterday’s top keyword was film. Entertainment is always a huge attention grabber for users online.

Help Us in Welcoming Ryan Rosario, Data Scientist to the team!

We’re happy to welcome Ryan Rosario, Data Scientist to the GumGum team. Ryan’s an ex-Statistician, now turned Computer Scientist, working on his Ph.D. candidate in Statistics at UCLA. His M.S. in Computer Science in June 2010 thesis area of specialization was data mining machine learning. In general, Ryan’s interested in Web Mining, Search and Information Retrieval, Text Mining and Natural Language Processing, Databases and Datastores for Big Data and Non-Tabular Data, MapReduce and Similar Frameworks for Big Data and Social Network Analysis.

Before Ryan began the journey towards a Doctorate, Ryan was a Data Scientist at Rubicon Project.

Aside from programming and data, Ryan loves the outdoors, especially the beach and the mountains. When he cannot get to either, he enjoys nothing more than a drive along Pacific Coast Highway. He also like commercial aviation, and mysteries.

Ryan loves to share his thoughts and insights on his blog and twitter.