Recently, we had a chance to touch base with Christine Cook, Ad Operations Manager at our publisher partner, Parent Society, an online lifestyle site for parental-based content. Here is what she had to say about working with GumGum.
When was your site started?
We launched with the Cute Kid in 2006.
How would you characterize the audience you reach (size, demographic composition, ect.)?
We’ve got about 3 million unique visitors per month, consisting mostly of moms ages 25-54 with kids under 10. Average HHI (Household Income) $75,000. Our moms are highly engaged, very social and consider themselves shopping, foodie and health/beauty trendsetters.
How long have you been running GumGum ads?
We launched GumGum ads in February 2014.
What appeals most to you about the in-image advertising format?
Our site is extremely visual, with lots of slideshows and photos so it’s a great way to serve a highly visible and impactful ad unit where we have tons of inventory making for great incremental revenue on an area we weren’t really monetizing before.
Do you have a favorite GumGum ad format or a favorite campaign that has run on your site?
The Maytag campaign was great as it was highly engaging and fun and was super relevant to our users, (what Mom wouldn’t love a new washer/dryer?). The visual was really cool and definitely grabbed the user’s attention.
Have you received any feedback from site visitors about ads from GumGum?
Our visitors seem to be happy with the ads. We’ve never received any complaints about them!
What advice would you give to other publishers thinking about working with GumGum?
I’d say go for it and test it out. There’s really nothing to lose. It’s not something that’s going to run on every single image served, so it’s not intrusive. We’ve had really incredible results so far and GumGum is so easy and pleasant to work with. We’re having a great experience and look forward to keeping the partnership going long term.
Is there anything else you’d like to add about working with GumGum?
Just that it’s been a real pleasure. The GumGum team has made is so painless and seamless, we couldn’t ask for more. They’re always quick to reply when we’ve got questions and have been just super helpful overall.