Last Thursday, GumGum was one of a handful of carefully selected companies chosen to present at the one year anniversary of Tech Zulu’s Spotlight: LA Tech at UCLA. Everyone came together to celebrate the finest in Southern California technology innovation. First to present was earbits, the first performance-based marketing platform specifically designed for the music industry. They gave a great presentation highlighting their online radio platform. Second up was Mingle, a networking service that uses location to discover and create relevant connections. Their unique iphone presentation kept us engaged. Third up was Parking in Motion, a provider of dynamic and real-time parking data. Their “Why didn’t I think of that?” service looks like it will prove very useful in the parking wars around LA and other dense cities.

GumGum came up last on the presentation roster, before one of our trusted advisors Mike Jones gave the SuperDemo. Ophir Tanz, CEO and founder, gave a compelling presentation about the in-image advertising space using in-image ad demos from our work on Bruno, Axe Bodyspray, Chevrolet Buick and Ford Mustang.

[youtube=http://www.youtube.com/watch?v=kPk7VP0XBsU]

 

The audience had some great questions. Here’s Ophir Tanz on GumGum’s pricing model.

[youtube=http://www.youtube.com/watch?v=3CuM5EMaWgg]

 

Ophir was then asked how GumGum understands images and how the solution differs from others.

[youtube=http://www.youtube.com/watch?v=ymRtvAlqqeE]

 

Lastly, the audience wanted to know Ophir’s opinion on LA’s Tech scene.

[youtube=http://www.youtube.com/watch?v=REtKfQvWMqQ]