ShopthisLook, Making Images “Shoppable”
We recently announced a new product called ShopthisLook. It received great press coverage on TechCrunch and CNBC. Here is a live example of the product.
As you can see we are turning online images into points of commerce, effectively making them “shoppable.” We are very excited about this product because it not only provides a new revenue stream for publishers, but it also creates tremendous consumer value. We believe ShopThisLook is something users are going to look forward to seeing on images.
Our focus has always been to leverage our deep understanding of online content to solve problems. We believe ShopThisLook is a natural addition to our licensing product and we are excited to show you more over the next year. If you are an interested publisher please email sales [at] gumgum [dot] come
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I’m obsessed with this feature, really. Splash News is the perfect vehicle for it, the visitors are interested-they’re already web stalking their favorite celebs-and this allows us to gain even more intimate access. We know exactly where they got it! I’m so excited for the future of this product.