GumGum is a licensing and distribution platform for online content. We believe paying a flat rate to license content for online use is illogical. Offline, the flat rate model works because distribution is finite. Online, thanks to Google and other search engines, a story lives forever. We have developed two usage models to fairly monetize a license:
- Pay-per-use allows publishers to license content on a CPM basis.
- Ad-supported subsidizes the licensing revenue through advertisements, providing the publishers with free content.
The Team
The Office
GumGum
225 Santa Monica Blvd., FL11
Santa Monica, CA 90401
P: 310.260.9666
F: 310.943.0422
E: contact (at) gumgum (dot) com