Breath in, breath out…the bubble grows

Posted in Uncategorized by Ari Mir on February 19, 2008

Wow, it has been one crazy week!

The attention has been flattering. I have created a page to archive GumGum’s press. [read the press]

We also received a flood of emails inquiring about the team and the product. We have created an “About GumGum” page and a “Frequently Asked Questions” page. [read about GumGum] [read the FAQ]

The dust has settled (almost) and we have the following takeaways/comments we would like to share with you:

  • We are no longer idealists coding in a black box. The industry has responded and validated GumGum!
  • A common misconception is we are out to prevent piracy. Take a screen capture (duh).
  • We protect the license, the business transaction between the publisher and the content owner.
  • GumGum’s intended use case is B2B. Why? Online publishers have real advertising dollars at stake and cannot afford to conduct illegal activities.
  • EngineYard is awesome. [visit their site]
  • We are solving a very complex problem, but we are having a lot of fun along the way.

We will be using this blog to update you on product and business developments, but more importantly to comment on all things licensing related. We look forward to working with you to transform online licensing!

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