Our New HQ

We moved up the street to a bigger, brighter and more beautiful office. Still conveniently located in the heart of Santa Monica’s Silicon Beach, our new space has everything we need. From a small outdoor patio overlooking the Pacific Ocean to our own Kombucha tap, our employees are more than happy to spend their days and lunches in the office. We kicked off our first day with a team lunch catered by our new neighbor, Mendocino Farms. By next year we will have taken over another floor at our new building. So much room for growth!

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Take Us Back to Cannes Lions 2016

The week we spent in Cannes came and went but the memories we made and the people we met will be something we will always treasure. It was our first trip to the Cannes Lions Festival and we decided to do it the only way that felt right. By renting a yacht overlooking the Mediterranean Sea! Excursion was her name and she quickly became host to the series of incredible meetings and parties we hosted with eMarketer, The Drum, Brand Innovators and Masterclassing.  Besides the festival itself, the Port de Cannes is the place to be with a glass of French rose in hand mingling with industry peers. Just steps away from the Palais des Festivals where the event took place, we eventually found ourselves with a line of people ready to board Excursion. Cannes 2016 was an unbelievable experience that gave us the opportunity to network with people from all around the world. Even more so, it put GumGum on the international map and we made some outstanding friends along the way. We can’t wait for next year!

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GumGum x Heal the Bay

We teamed up with the Heal the Bay for our first beach cleanup in our backyard of Santa Monica beach. GumGum supports all green initiatives and this experience was truly eye opening. We met directly next to the Santa Monica pier, a tourist attraction but also a hotspot for pounds of trash that sadly, end up in the ocean. This environmentally rooted nonprofit hosts beach cleanups each week where anyone can support by simply showing up and putting in a few hours of their time. They also make it fun by hosting team competitions for the most cigarette butts and pounds of trash collected. Overall, the feeling of contributing to a cause bigger than ourselves was a great one to have. We built relationships with our peers but also our ocean. To learn more about Heal the Bay and register to volunteer visit http://www.healthebay.org/.

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Gumballers

It was only a matter of time until we got our own basketball team. In between The Bachlorette, March Madness and Super Bowl leagues that seem to come quicker than Summer each year, we were just itching for our own sports team. Because email updates on who received the rose or what team made it to the championship is simply not enough!

Behold the GumGum Gumballers, a basketball team created by five guys from different departments. The goal of creating the league was to play other startups but ended up being a great outside office activity for the guys with other random teams. Games take place each Monday night throughout the Spring and Summer months  in Culver City and allow for some major competitive bonding. Besides the after hours fun, the best part of the league is their custom jerseys. Created by player Myles O’Connor and sponsored by GumGum, we think they rep us well on the court.

We can’t wait to see how this season turnes out for the Gumballers!

 

Gumballer Players from left: Uday, Adam, Kyle, Fred, Dan, Myles, Stephen, Michael, Nico

Gumballer Players from left: Uday, Adam, Kyle, Fred, Dan, Myles, Stephen, Michael, Nico

Babies of GumGum

Spring is here and so are babies at GumGum. For a long time our dogs took center stage at the office and took reign over our social media. That’s until people starting having babies. Not just any babies but really cute and adorable babies!  Bring your kid to work day just got real. So in true GumGum fashion, we had to take it to the next level and had custom onesies made so each little tot could represent us in a small and mighty way. As our company continues to grow so do the families of our employees and that is truly an exciting thing.

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Brendon Kim born to Brian Kim, VP of Product.

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Penn Pambianco born to Morgan Pambianco, Account Director, Midwest Sales

Celebrating Earth Day with TreePeople

We love our planet, so we had a blast sponsoring TreePeople at its first annual Earth Day Soiree last Thursday. The event took place at the ever so fitting garden venue Tiato in Santa Monica, where we enjoyed organic cocktails and appetizers with TreePeople Founder and President Andy Lipkis and new CEO Cindy Montanez.

TreePeople is a nonprofit organization dedicated to our planet’s social climate. Volunteers come together to not only plant trees, but also replenish depleted areas and collect rainwater. Their efforts alone have seen more than 5,000 trees planted and almost 2 million gallons of water harvested across Los Angeles. Lipkis took a moment to educate guests on the success of his organization, which started as his teenage dream and continues to pull in over 4,400 volunteers at 200 events with only 57 employees.

Besides being happily overloaded with all things green, the night included other fun activities like planting Desert Willow trees and asking the organization’s onsite tree doctor for advice on caring for our house plants.

Internationally acclaimed artist Mileece dazzled us with her speech about the science of human likeness with plants through energetic vibrations. Sound overwhelmingly impressive? It was! Guests were also allowed to experience this creative magic by viewing Mileece’s installation.

TreePeople killed it (as usual) at this event. We left feeling more connected to Mother Earth, with full bellies and happy hearts to boot. Looking forward to next year!

For more awesome stats on TreePeople and its work visit their website here.

Ladies Planting Trees Table

Tech All Hands

On Friday morning, April 1st, all fortysomething members of GumGum’s engineering teams met in the cheerfully lit–albeit narrow–hallway of Santa Monica’s Promenade Playhouse. The theater, a cozy creative hub for Los Angeles’s performing arts community, was our temporary stage for the next three hours, a whimsical, if not cheeky, collision of Silicon Beach’s technology scene and the rinky-dink charms of old-school theater.

A semi-annual event, the Tech All Hands is not so much a tradition steeped into our company culture as it is a necessary checkup among the teams that fall under the “technology” umbrella at GumGum. It’s a showcase of our hard-earned accomplishments and a nod toward what is to come. Even though GumGum operates with minimal walls and maximum transparency between all employees, it is still easy to work with buried heads in the sand when we are so passionate about and focused on our individual projects. The Tech All Hands is when we share the why’s of where we’ve invested our time into and collaborate on ways in which we can recalibrate moving forward.

Fueled by the smoky bite of morning’s first coffee, team leads from Product to Big Data gave their peers an insightful look into what they’ve been brewing behind the curtain. Some highlights include a unified design/UI framework for our products and a brand new avails system that gives us much more accurate inventory forecasting for projected ad impressions. Perhaps most exciting has been our aggressive innovations in image technology. Through machine learning and extensive algorithm work, we are now able to recognize faces in images. Our Image Scientists have also designed a system from which we will house all of our recognition technology (such as our ability to accurately distinguish brand logos…and cats!).

Under the beam of red and green lights, the slideshow presentations were a performance in reassurance that we’ve done a lot, but also a motivating nudge to remind us that we can never stop fighting the good fight for more.

See you again in six months!

Tech All Hands

And the Award Goes to…GumGum

It’s only April and GumGum has received some significant recognition this quarter! As always, we could not be more humbled and surprised. It’s invigorating to see that as our business continues to grow, so do our achievements. To be recognized within categories that include other notable companies is an accomplishment in itself, but winning is always a victory.

Last week, we took home the Los Angeles Venture Association (LAVA) award for Best Venture Funding in Software & Internet. Our CEO Ophir took the stage at The Fairmont Miramar Hotel in Santa Monica to accept the award supported by a group of our team. The awards dinner was attended by over 300 people within the startup and Venture Capital industries.

In other exciting news, Ophir was selected as a 2016 Semi-Finalist for Ernst & Young Entrepreneur of the Year. Each year, Ernst & Young recognizes entrepreneurs who lead successful companies in more than 145 cities and 60 countries. This is considered to be the most reputable business award to receive as an entrepreneur. On May 9th, the finalist will be announced and attend a black tie Gala where the winner will be awarded. Our fingers are crossed!

Culture and sense of community are important to us and we strive to make the working experience great for each employee. So being nominated as a 2016 Finalist for Los Angeles Best Tech Startup feels like the cherry on top of the awards cake. The award is one of three given at the Timmy Awards by Tech in Motion. They include, Best Tech Startup, Best Technology Work Culture and Best Technology Manager. The ceremony took place last month at Cross Campus.

 

Our Straightforward Guide to Marketing with Visuals – CPG Edition

In today’s digital world, CPG marketers are always looking for the next big thing. And today, that next big thing is the visual web. That’s why we created this guide — to load you with as much information as you need to master visual-first platforms from Instagram to in-image advertising.

Even if you don’t work in CPG, you’ll find plenty of takeaway lessons in this info-packed booklet. There’s even a fun marketer’s matching game to test your visual I.Q.

 



Download the Guide




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Dogs of GumGum

We have so many dogs at the office on a daily basis that we decided to start an Instagram to showcase all of them. It has become one of our favorite things and we tend to show it off to anybody we can. What’s funny is that our dogs share many of the same qualities as our employees; they’re fun-loving, happy, energetic and easily distracted! That’s why @dogsofgumgum is such a hit. Our office is a hub of spontaneous, photo-worthy events, so adding a cute puppy in the mix always gets us those likes.

Having these pooches around not only brings joy to our hearts, but also adds a certain relaxation to the office. But don’t just take our word for it: Studies have shown that dogs elevate serotonin and dopamine levels, which actually create calmness. Plus, they’re really cute and we love seeing the look on our guests’ faces when they’re greeted by a friendly pup. Alright, enough with the cuteness.

If you haven’t already done so, follow us @dogsofgumgum!

This is Oscar the Labradoodle as a puppy before turning into a giant cotton ball. Oscar is well behaved and loves playing with the other dogs. He belongs to Senior Partner Account Manager, Kara Petrocelli.

This is Oscar the Labradoodle as a puppy before turning into a giant cotton ball. Oscar is well behaved and loves playing with the other dogs. He belongs to Senior Partner Account Manager, Kara Petrocelli.

Felicity is a boxer mix who belongs to our COO & CFO, Phil Schraeder. Felicity is much more mature than most of the dogs at GumGum and can be found with her nose in a book or reading up on the latest industry news.

Felicity is a boxer mix who belongs to our COO & CFO, Phil Schraeder. Felicity is much more mature than most of the dogs at GumGum and can be found with her nose in a book or reading up on the latest industry news.

Indy, the American Eskimo belongs to our CEO, Ophir Tanz. He enjoys playing and snuggling. Often mistaken for a girl dog due to his beautiful coat, Indy has to fight off the multitude of compliments he receives while walking down the street.

Indy, the American Eskimo belongs to our CEO, Ophir Tanz. He enjoys playing and snuggling. Often mistaken for a girl dog due to his beautiful coat, Indy has to fight off the multitude of compliments he receives while walking down the street.

Theodora “Teddie” is a Dachshund who first came to GumGum as a puppy. If you have never seen a baby Dachshund, you have not experienced life at its fullest. She belongs to Account Manager Paige Leibinger.

Theodora “Teddie” is a Dachshund who first came to GumGum as a puppy. If you have never seen a baby Dachshund, you have not experienced life at its fullest. She belongs to Account Manager Paige Leibinger.